Go with the flow.

Go with the flow. One of the great guide lines of being a ninja (no I am not kidding), is to use the obstacles of your surroundings to your advantage agents your enemy.  Now if you take the enemy part out it's genius! For many businesses social media was an obstacle, but the ones that used it to their advantage have prospered. Your business WILL encounter many obstacles. Just use it to your advantage. Let me say it again and think about it when you read it. Use the obstacles of your surroundings to your advantage. Notice that you are only using the obstacles of your surroundings, people will often try to use every thing to their advantage. This is not a good idea... Number one because you are not spending time focusing on your business. Number two because if it is not in your surroundings then you have to reach, and you should only deal with what you can handle, and what is around you. If you have dealt with what is around you then you are not reaching to the outer things. Just deal with what is around you, and make your obstacles around you compliment your business.