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The online world of business

The online world of business

Tuesday, November 19, 2013

SEO

If you have or are thinking of having a website then you have probably heard the acronym SEO.
SEO stands for Search Engine Optimization. People normally totally buy into it or ignore it all together.
It actually is really good to have your website optimized for search engines. It brings in a lot more views.
I have recently learned how to optimize websites for search engines as well as how to make a website from scratch. These two things have been extremely useful, and not just for me. I optimized a businesses website, well... actually I rebuilt their website and then optimized for them and the results were amazing. Before I built them a whole new website and did SEO on it the company was getting 1 to 3 views on a good day. In the first 6 days they got over 460 views, and it's been steady ever since. However, the down side to it is that because it is so valuable companies will only do it for a large price. So make sure that if you have it done to have it done for a good price, but if you want to do it your self here are a few things to do:

Make sure that the title, url, and page names of the website are precise.
This is the foundation of getting search engines to notice you.

Make sure that in your paragraphs you use words that describe what the website is about.
But make it work. Don't just randomly fit words in, be smooth about it.

Give images and videos alternate text.
This tells the search engine what media on your website is about and get's them to look your way if you will.

Make sure that your links use descriptive words.
Rather than just saying "click here" or "link" use words about the website or the name of the website that you are linking to like: "Games for fun"

Make sure that your images are in a good format.
If your images are formatted properly then the load time will be faster, and search engines check how fast your website is to see if it is quality. Your load speed is important. As for the formats: 
Png's are used for basic images with a lot of one or two colors of just basic colors.
JPEG's are used for complex colored pictures like pictures taken of real life or crazy graphical images.
GIF's are used for animations. 

So keep that in mind and it might come in handy! Thanks again for reading and welcome to the online world of business!